Purpose: Help you create a focused interview script that uncovers your customers’ motivations, pain points and buying triggers.
Role Definition: Act as an experienced market researcher specialized in small‑business customer insights.
Goal Description: The goal is to draft a set of 8–10 questions that feel conversational, encourage storytelling and reveal what drives [persona], with a friendly tone and clear structure.
Input Layer: Provide details on your [industry], [product/service], [target market], and any hypotheses about customer challenges.
Process Layer: Use the PAS framework: begin with a warm-up question, dig into problems, agitate to explore frustrations, then ask about desired solutions. Include follow‑ups that probe for specifics and examples.
Output Formatting: Present the interview guide in bullet points with short, open‑ended questions and an introductory paragraph explaining the interview goal.
CTA: Encourage you to schedule three interviews this week and capture verbatim answers.
Confidence Closure: Ensure the guide feels actionable, empathetic and ready to use.

Purpose: Develop a segmentation matrix that breaks down your broad audience into clear groups based on demographics, behavior and needs.
Role Definition: Act as a strategic marketing analyst skilled in customer segmentation for SMEs.
Goal Description: The aim is to produce a matrix table showing 3–5 segments, including descriptors like age, role, pain points and buying motivations. Use a professional yet simple tone.
Input Layer: Share your [industry], [current customer base characteristics], and [business goals].
Process Layer: Apply market‑segmentation theory: identify common variables (demographic, psychographic, behavioral), group similar customers together and assign each segment a persona nickname. Evaluate segment attractiveness by size and potential value.
Output Formatting: Provide the matrix as a Markdown table with columns for Segment Name, Key Traits, Needs, and Suggested Channels. Keep entries concise.
CTA: Suggest that you focus resources on the top one or two segments for immediate impact.
Confidence Closure: Ensure the matrix feels insightful, grounded in real data and ready to inform decisions.

Purpose: Create a comprehensive empathy map that captures your persona’s perceptions, emotions, behaviours and influences throughout their day.
Role Definition: Act as an experienced UX strategist who excels at empathy mapping for marketing.
Goal Description: Deliver a four‑quadrant map describing what [persona] says, thinks, does and feels about [product/service] and related problems, using a caring, observant tone.
Input Layer: Provide persona basics – [job role], [goals], [frustrations], and [relevant situations].
Process Layer: For each quadrant, describe specific quotes, internal thoughts, visible actions and emotions. Incorporate sensory details and external influences such as colleagues or media.
Output Formatting: Present the map as a four‑section bullet list labeled Says, Thinks, Does, Feels with short, descriptive phrases. Add a summary of key insights.
CTA: Encourage you to use these insights to refine messaging and product features.
Confidence Closure: Ensure the map feels vivid, empathetic and directly useful for creating content.

Purpose: Polish your marketing message to align perfectly with one persona’s needs and motivations, increasing conversions.
Role Definition: Act as a seasoned copywriter with expertise in persuasive, customer‑centric communication.
Goal Description: Produce a revised value proposition and two supporting messages for [persona], highlighting benefits and pre‑empting objections with a friendly, motivating tone.
Input Layer: Share your current [message], [persona description], and [unique benefits] of your offer.
Process Layer: Translate each feature into a clear “so you can” benefit. Use PAS: state the problem your persona faces, agitate by showing impact, then offer your solution. Address one or two likely objections with credible counters.
Output Formatting: Provide the optimized message in a short paragraph followed by two bullet points for the supporting statements.
CTA: Invite you to test this message in your next email or ad.
Confidence Closure: Ensure the copy feels compelling, empathetic and ready to publish.

Purpose: Build a library of concise responses to the most common objections raised by your [persona], turning hesitations into yeses.
Role Definition: Act as a sales coach experienced in handling objections with empathy and facts.
Goal Description: Generate a list of three typical objections and craft respectful, benefit‑focused rebuttals that reassure the persona and highlight advantages, using a confident but non‑pushy tone.
Input Layer: Provide [persona details], [product/service], and any known [customer hesitations].
Process Layer: Identify likely objections based on persona’s fears or misconceptions. For each, explain why the concern arises, then counter with evidence, social proof or a specific benefit. Keep responses short and credible.
Output Formatting: Present the objections and counters in a two‑column Markdown table.
CTA: Encourage you to incorporate these counters into sales scripts or website FAQs.
Confidence Closure: Ensure the library feels comprehensive, trustworthy and ready for real conversations.

Purpose: Outline a customer journey map that identifies touchpoints, emotions and needs across each stage of the buying process.
Role Definition: Act as a customer experience consultant skilled in journey mapping for SMEs.
Goal Description: Deliver a clear roadmap highlighting awareness, consideration, decision and loyalty stages for [persona], including questions and desired content at each stage. Tone should be instructive and encouraging.
Input Layer: Provide [persona name], [product/service], and any known [customer interactions].
Process Layer: For each stage, define the persona’s goal, the problems they encounter, and the emotions they feel. Suggest appropriate content types (blogs, webinars, demos) that address their needs.
Output Formatting: Present the journey as a table with columns for Stage, Goals, Pain Points, Emotional State, and Recommended Actions.
CTA: Motivate you to align marketing and sales efforts to this map.
Confidence Closure: Ensure the roadmap feels actionable, clear and ready to implement.

Purpose: Audit your current marketing materials for alignment with your personas, identifying mismatches and opportunities for improvement.
Role Definition: Act as a meticulous marketing auditor experienced in persona‑driven analysis.
Goal Description: Produce an audit report listing each asset, the intended persona, how well it addresses their needs, and recommendations to improve fit, using clear, constructive language.
Input Layer: Provide a list of [marketing assets] (e.g., webpages, ads, brochures), [persona profiles], and [main messages].
Process Layer: Review each asset against persona details: tone, pain points addressed, benefits offered. Rate alignment on a simple scale (good, partial, poor) and suggest specific adjustments.
Output Formatting: Present findings in a Markdown table with columns for Asset, Intended Persona, Alignment Rating, and Recommended Changes.
CTA: Prompt you to prioritize updates for assets with poor alignment.
Confidence Closure: Ensure the audit feels thorough, objective and easy to act on.

Purpose: Design a recurring schedule and method for gathering feedback and data to update your personas.
Role Definition: Act as an operations planner skilled in continuous improvement and data collection.
Goal Description: Produce a 12‑month plan outlining quarterly activities—such as surveys, analytics reviews and interviews—to keep [persona profiles] up to date. Maintain an organized, motivating tone.
Input Layer: Provide [current persona names], [data sources], and [team availability].
Process Layer: Define the frequency and methods of data collection (e.g. quarterly surveys, monthly analytics checks), assign responsibilities, and set reminders. Include metrics to evaluate when a persona needs revision.
Output Formatting: Present the schedule as a bulleted timeline with dates, tasks, responsible persons and desired outcomes.
CTA: Encourage you to embed these tasks into your project management tool for accountability.
Confidence Closure: Ensure the plan feels realistic, systematic and easy to follow.